What we do
We understand the city's pulse and our mission is to share its unique essence with locals and visitors alike. Whether you’re a resident looking to explore new facets of your city or a traveler seeking the quintessential Ottawa experience, we’ve got you covered.
Our team of passionate locals and city enthusiasts is committed to bringing you the latest insights, insider tips, and carefully curated recommendations. From iconic landmarks such as Parliament Hill to spots like the Rideau Canal, we strive to capture the spirit of Ottawa in every article.
Meet our team
Our diverse team is a mosaic of talents where each member brings a unique set of skills, experiences, and perspectives. Meet the faces behind the scenes:
How do we find the best of everything?
Our quest for excellence fuels a process to unearth the very best in every facet of life. It begins with a clear definition of purpose, whether a product, service, or experience. This allows us to establish criteria that guide our evaluation process.
We delve into a wealth of sources from there – reviews, expert opinions, and industry insights – to gather comprehensive information. We also go beyond the virtual realm. Our team conducts hands-on testing that rigorously assesses factors such as quality and function.
Our evaluation process also considers multiple facets including performance, user experience, design, and overall value. User feedback holds immense significance since it offers real-world insights that contribute to well-rounded perspectives on the strengths and weaknesses of the products and services we feature.
The assessment or price is a key element in our process too. We recognize the importance of value for money and conduct a thorough analysis of pricing relative to the quality and features offered.
We maintain openness about our process, ensuring that our audience understands how we select and recommend our products. Our independence matters – external factors do not influence our recommendations.
Our commitment to continuous improvement drives us to stay at the forefront of innovation. As trends evolve and new products emerge, we remain vigilant, always seeking the latest and greatest to bring to our audience.Learn more about our methodology
How do we make money?
We believe in transparency when it comes to the way we sustain our platform and provide you with valuable content.
One of the avenues through which we generate revenue is affiliate marketing. When you click on certain links featured on our platform and make a purchase, we earn a commission. This model allows us to support the platform while ensuring that you have easy access to the products and services we recommend.
While some of these recommendations may result in affiliate commissions, our primary goal is to guide you toward exceptional products that enhance your experience. In short, we don’t recommend anything we don’t actually like.
In some cases, we may partner with companies that offer warranty programs or assurance. This provides you with additional confidence when making decisions based on our recommendations.
If you have any questions or concerns about how we generate revenue, we encourage you to reach out. We are dedicated to openness and honesty about our practices, and your trust is of utmost importance.Learn more here